Toen Victoria van Keulen twee jaar geleden bij IKEA verantwoordelijk werd voor de klantervaring in Nederland, vroeg ze de MT-leden wat zij vonden van dit onderwerp. Het antwoord was: nogal fluffy en weinig actionable. En dus was haar doel om het thema customer experience concreet te maken. ‘Ik wil dat managers en medewerkers het kunnen vastpakken en vertalen naar wat zij kunnen doen om de klantervaring te verbeteren.’ De Quality Observer onderzoeksmethode vervult hierin een cruciale rol.
The Big Time story arc mainly deals with Peter's luck getting better after going through much turmoil. As Spider-Man, Peter has become a much more respected member of the Super-Hero community. Additionally, thanks to Marla Jameson, Peter has become a think tank scientist at Horizon Labs under the employ of known scientist Max Modell. Roderick Kingsley is murdered by a crazed Phil Urich who takes up the mantle of the Hobgoblin. He takes on the mission Kingpin initially assigned to Kingsley, which involved stealing a metal called reverbium from Horizon Labs. On Peter's first day at Horizon Labs, the lab is attacked by the new Hobgoblin who is using new weapons. After a fight with Spider-Man, Phil steals the reverbium and delivers it to Kingpin who allows Phil to work for him. Spider-Man designs himself a new Stealth Suit (Which has the ability to turn invisible.) to overcome Phil's Goblin Laugh which incapacitated him in their previous encounter. Along with the Black Cat, he attempts to take down Kingpin and Hobgoblin and steal back the reverbium. At Fisk Towers, Spider-Man and the Black Cat fight the Hobgoblin, Kingpin and his Hand Ninjas. The reverbium is destroyed along with Fisk Towers, and Hobgoblin and Kingpin escape. But despite everything, Peter is now living a life with his dignity intact. He now has a new girlfriend, a new apartment and a proud Aunt May and Jay Sr. Part 2 Alistair Smythe and his Spider-Slayers are back and taking aim at Mayor J. Jonah Jameson and his astronaut son John once again. Smythe returns Mac Gargan to his Scorpion identity and attacks the launch site where John is flying the Vertex shuttle into orbit which will meet up with a Horizon Labs space station. Spider-Man appears and web lines to a shuttle that just took off. Smythe has locked down the controls and rigged its booster rockets to explode before it leaves the atmosphere. To make matters worse, the evolved Scorpion appears to kill Spider-Man. But with secret help from Otto Octavius Spider-Man saves John. He gets help from the New Avengers in defending Jonah but Smythe sends his Insect Army after Jonah's loved ones. But Spidey and his friends cannot hurt the Insect Army, they can barely even touch them, as Smythe gave them their own spider-sense. Peter with the help from Max Modell creates the spider-sense disruptor. He is given the detonator and must be far from the center of the "explosion" or his sense might be also caught in in. But during the second fight against the Scorpion, Scorpion destroys the detonator, and Spider-Man must do it manually. And when he detonates it he is caught in the epicenter. The Insect Army has lost the spider-sense, but so has Spider-Man. After Spider-Man defeats the Scorpion, he goes to check on the others but Smythe suddenly appears and Spider-Man had not seen it coming due to not having spider-sense, but Marla Jameson did. She jumps right in front of Jonah, and saves him but scarifies her own life in the process. Spider-Man then defeats Smythe and for the first time, Jonah refuses to blame Spider-Man and blames himself instead.
The custom of guising at Halloween in North America is first recorded in 1911, where a newspaper in Kingston, Ontario reported children going "guising" around the neighborhood. In 19th century America, Halloween was often celebrated with costume parades and "licentious revelries". However, efforts were made to "domesticate" the festival to conform with Victorian era morality. Halloween was made into a private rather than public holiday, celebrations involving liquor and sensuality de-emphasized, and only children were expected to celebrate the festival. Early Halloween costumes emphasized the gothic nature of Halloween, and were aimed primarily at children. Costumes were also made at home, or using items (such as make-up) which could be purchased and utilized to create a costume. But in the 1930s, A.S. Fishbach, Ben Cooper, Inc., and other firms began mass-producing Halloween costumes for sale in stores as trick-or-treating became popular in North America. Halloween costumes are often designed to imitate supernatural and scary beings. Costumes are traditionally those of monsters such as vampires, werewolves, zombies, ghosts, skeletons, witches, goblins, trolls, devils, etc. or in more recent years such science fiction-inspired characters as aliens and superheroes. There are also costumes of pop culture figures like presidents, athletes, celebrities, or characters in film, television, literature, etc. Another popular trend is for women (and in some cases, men) to use Halloween as an excuse to wear sexy or revealing costumes, showing off more skin than would be socially acceptable otherwise. Young girls also often dress as entirely non-scary characters at Halloween, including princesses, fairies, angels, cute animals and flowers.