^ Jump up to: a b c d Manning, Matthew K.; Gilbert, Laura, ed. (2012). "1970s". Spider-Man Chronicle Celebrating 50 Years of Web-Slinging. Dorling Kindersley. p. 72. ISBN 978-0756692360. Writer Gerry Conway and artist Ross Andru introduced two major new characters to Spider-Man's world and the Marvel Universe in this self-contained issue. Not only would the vigilante known as the Punisher go on to be one of the most important and iconic Marvel creations of the 1970s, but his instigator, the Jackal, would become the next big threat in Spider-Man's life.
A geneticist named Miguel O'Hara gained his spider-like powers from a gene-splicing incident, when the company he was about to quit injected him with a dangerous drug called Rapture. He tried to rid himself of the drug by using the Gene Slicer he helped to invent, but unbeknownst to him a jealous co-worker had set it to repeat the previous experiment of a spider. The last time they had tried this experiment it killed the test subject (the main reason Miguel O'Hara quit), but this time it worked. Instead of becoming a company owned version of Spider-Man he became the opposite, a Spider-Man to fight Alchemax and the other large corporations ruling the world in 2099. He now fights crime as the Spider-Man of 2099.[29]
Many superheroes have a secret identity, and wear a costume or uniform to help conceal that identity. The costume usually has a logo or symbol as part of its design. Sometimes the costume/uniform incorporates special equipment, tools or technology. For example: Iron Man's armor suit, Captain America's vibranium shield, Spider-Man's web-shooters.   
There have been controversial costumes over the years. One that sparked enormous controversy well before Halloween 2015 is a "Caitlyn Jenner" corset costume. Despite public outcry claiming that the costume is offensive, popular retailers plan to go full steam ahead with selling the costume; one defending their conviction to sell the costume as a celebration of Jenner.[30]
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